New York Botanical Garden “Glow” event - December 2021.

I have been blessed in my career. I have always worked at what I love. Since I was a small child, museums and the arts have been an integral part of my world. Chicago, where I grew up, is a major museum town. Museums were my “go-to” weekend places with my dad. The Museum of Science and Industry, Field Museum, Shedd Aquarium and the Art Institute all feel like home to me.

Marketing research is so important (and not expensive, either)

My family will tell you that I am “directionally disabled” - that even with a map in hand, I am bound to get lost. This is generally true for me when moving around in a car, but not when it comes to marketing. I have learned that it is impossible to drive good marketing decisions without a roadmap. And that map most often comes from marketing research.