Grace Rapkin Associates | marketing for museums, art groups and not for profits

We help museums, arts organizations and nonprofits further their mission, engage new audiences, and fuel positive growth.

Image courtesy of the Museum of the Jewish People. Photographer : Itzik Biran.

We deliver results

Grace Rapkin Associates is a boutique marketing agency specializing in museums, arts and cultural organizations and small mission-driven institutions. We work to amplify your brand, build your website and implement integrated marketing plans and promotional campaigns that effectively reach your desired audiences.

Our work has attracted millions of culture consumers to our clients, who present outstanding in-person and online arts and educational experiences. We have worked for some of the largest and most important Jewish cultural institutions in the world.

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We understand what you need

If your key objectives are to:

Attract first time and returning visitors
Raise more money via donor support or grant funding
Add or increase membership support
Strengthen your brand and communicate your unique mission
Craft the most impactful messages for your audience/s
Design and promote relevant onsite and virtual programming

We can help. To learn more about how we work, click here.

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We’ve got you covered

Grace Rapkin Associates uses a combination of customized solutions to deliver measurable results to your organization:

Audience Engagement: affordable audience/visitor research; actionable and integrated marketing plans; partnership proposals; and tourism development
Branding: development of brand strategy; creation of branding assets such as logo, name, taglines, messaging and branding standards guidelines.
Funding: grant writing; sponsorship outreach; and membership recruitment strategies.
Promotional Copywriting: email and direct mail campaigns; brochures and flyers; press outreach; website copy and content development.

We maintain a network of graphic designers, photographers, web designers, publicists, social media marketers – specialists who make up our extended project team.

We work on projects of any scope or size; from small assignments to longer-term retainer arrangements.

To learn more about our services, click here.

Fill out this form to schedule a free 30 minute consultation.

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Featured project

In this personal memoir, *Sabina: In the Eye of the Storm*, author Bella Kuligowska Zucker offers a different perspective on how many Jews survived outside of Nazi concentration camps, in more familiar yet infinitely hostile settings. Learn more about how we edited, designed, published and promoted this memoir.
Available in hard cover, paperback and e-book editions, and published by Audible in audio book format — we’ve sold thousands of copies and counting…
View more featured projects here.
Buy the book here.

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Read my blog

Marketing combines common sense with professional marketing expertise and methodology. My blog is a place where I write about what has worked, and what hasn’t, in the world of arts marketing, derived from years of experience (and tons of experimentation) in the field.